Yes. Your B2B customer shops on highly optimized B2C sites that are personalized to their needs. This is increasing their expectations enough to change brand preference, even if the solution comes at a higher price. As your competitors improve their Customer Experience (CX), how do your customers feel about yours? How can you know?
The rise of Amazon-sized customer expectations has shifted the CX focus towards how products are sold, how customers buy those products, and how the entire relationship between business and customer can be improved and managed through a range of services.
This guide is packed with insights you need to know, along with compelling questions to spark your journey forward.