Your B2B customer shops on highly optimized B2C sites that are personalized to their needs. How do you think they feel about clunking around your site? How much sub-optimal experience will they endure? How can you know?
The rise of Amazon-sized customer expectations has shifted the Customer Experience (CX) focus towards how products are sold, how customers buy those products, and how the entire relationship between business and customer can be improved and managed through a range of services.
This power-packed guide covers the insights you need to know along with the compelling questions that need substantive answers.