"Most of the world will make decisions by either guessing or using their gut. They will be either lucky or wrong.”
— Suhail Doshi, CEO, Mixpanel

 

Data is important. Understanding your customer is too. Using both to connect the dots and direct your future? That’s success.

OUTCOMES FROM YOUR SPARK CX PERFORMANCE ASSESSMENT INCLUDE:

Go Forward

Go Forward Approach: Quick Wins and Long Term Recommendations

Heuristic Analysis

Heuristic Analysis: Report and High Level Recommendations

Base-line Data

Base-line Data Assessment: Customer Profiles, Data flows and reporting, and KPI’s/Measurement Framework

BENEFITS FROM INFORMED CUSTOMER EXPERIENCE MANAGEMENT

Use data to understand your customers and to help focus and inform customer-focused research and activities. With a process in place to translate data behaviors into opportunities, and with a steady customer view, you can stay responsive to changing needs and moments of truth.

Data Monetization
DATA MONETIZATION

Turn data into actionable insights and execute strategies that will generate measurable returns to the business.

Performance Optimization
PERFORMANCE OPTIMIZATION

Continuous measuring, monitoring, and recommendations to improve operational efficiencies and the customer experience

Transparency
TRANSPARENCY

Instead of making assumptions about what your customers are doing online, test, learn, and prioritize on the things that matter and become accountable for performance.