"Most of the world will make decisions by either guessing or using their gut. They will be either lucky or wrong.”
— Suhail Doshi, CEO, Mixpanel
Go Forward Approach: Quick Wins and Long Term Recommendations
Heuristic Analysis: Report and High Level Recommendations
Base-line Data Assessment: Customer Profiles, Data flows and reporting, and KPI’s/Measurement Framework
Use data to understand your customers and to help focus and inform customer-focused research and activities. With a process in place to translate data behaviors into opportunities, and with a steady customer view, you can stay responsive to changing needs and moments of truth.