MAKE COMPLEX BUYING SIMPLE

• 9 years at Thomson Reuters
• Architect of global middleware integration and ecommerce systems
• Architectural oversight of dozens of backend systems across multiple business units
• 6+ years in the ecommerce consulting ecosystem
• Responsible for the architecture of 20+ implementations across many industries
• Consulted with multiple manufacturers on technology strategy, GTM considerations and global planning

Senior Executive with 30 years of experience in Business System implementations.  Widely recognized authority on configure-to-order and engineer-to-order solutions and related master data management.  Proven track record of continual innovation that has driven dramatic process improvements.  Deep expertise in complex systems, business process transformation, organizational change, development, implementation, and testing.  Broad industry experience in engineering, manufacturing, and operations.

Lawrence leads eLogic efforts to build next generation integrated commerce and analytics solutions with Microsoft, SAP, and complementary technologies.  Throughout his career, Lawrence has applied a high degree of creativity and deep technical knowledge to deliver uniquely optimized solutions for complex business requirements.  Prior to joining eLogic, he held management positions in global consulting firms including KPMG and IBM Global Services.  Lawrence brings a multi-discipline perspective to business challenges and has routinely devised solutions and recovered projects where other consulting firms were unsuccessful.

Lawrence graduated with honors from Texas A&M University with a degree in Engineering.  He serves as the Vice President of the SAP Configuration Workgroup and is a frequent speaker and contributor in user communities and influence groups including the SAP Advanced Variant Configurator for S/4HANA.

Brian Diehl has 20+ years of IT and manufacturing experience and has held leadership roles both in the US and Europe. Prior to SAP, Diehl was responsible for Innovation & Channel Technology for Bobcat where he crafted and executed their digital strategy, deploying B2B eCommerce in 50+ countries for their 1000+ location dealer network.

Liz Duggan is an experienced digitally-focused executive with a demonstrated history of building and leading teams for 65+ clients spanning the Fortune 1000 in retail, manufacturing, and distribution. As a consultant, she has created strategic product roadmaps that a have helped her clients transact over $15B online through 100+ digital initiatives spanning all facets from marketing, content, commerce, sales, and support. A seasoned professional at guiding through digital transformation programs, navigating various channels and optimizing digital experiences and operational processes based upon data and customer feedback.

She is currently responsible for defining client strategy and solutions at SMITH by combining deep domain and industry expertise with delivery excellence to focus on successful business outcomes for the long-term growth of her clients.