About the Author

Rak Singh is Vice President of SMITH’s Growth & Optimization practice, which focuses on helping clients grow their business digitally optimizing their return on technology investments. Prior to joining SMITH, Rak led solutioning and delivery of global SAP Commerce Cloud and Adobe engagements at Capgemini. Rak has over 20 years of experience in leading global, omnichannel B2B/B2C engagements that achieve strategic objectives through the successful integration of innovative brand strategies, exceptional user experiences, and robust digital marketing and commerce platforms. Rak holds a Master’s degree in Artificial Intelligence from Edinburgh University and a Bachelor’s degree in Electronic Engineering from The University of Wales, Cardiff.