Afroze Ali

Afroze Ali

Strategy Director

Afroze Ali has been with SMITH for over 2 years, specializing in customer experience strategy and research. She knows what it means to be obsessed with the customer; having empathy and a desire to deliver a best-in-class and measurable experience. With a solid understanding of the digital experience landscape, she has a history of developing customer experiences grounded in research and insights, and has served as a CX expert within the industry.